40%
Increase in website traffic through social media posting.
Original Landing Page
Website Design : Divine Emergence
The Challenge:
Inconsistent visuals: Colors and typography diluted credibility.
Scattered user journey: Visitors bounced between social posts, calendly and two others Wix landing pages, DM bookings with no cohesive flow.
Low engagement metrics: Sessions duration averages to less than 30 seconds and bookings were almost entirely word of mouth.
No brand guideline: Each new asset started from scratch, costing time and eroding recognition.
Objectives
-
Unify the brand with a modern feminine identity that balances spirituality and professionalism.
-
Design an intuitive, conversion-focused website that guides visitors from inspiration to information to booking in three clicks or fewer
-
Embed neuromarketing principles - color psychology, visual hierarchy, and persuasive copy-to boost time-on-page and prompt action,
-
Create a scalable system (guidelines, templates, social assets) so every future thouchpoint feels unmistakably Divine Emergence.
Discoveries & Strategies:
-
To lay a strong foundation, I began with a deep-dive discovery process. Through conversations with the owner, competitor analysis, and research into the target audience's values and behaviors, I defined a clear direction for the brand.
-
We identified a sweet spot: a brand that felt feminine but grounded, spiritual but strategic, and accessible to both first-time clients and those already familiar with healing work.
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Branding Identity Design:
-
With a clear brand direction in place, I developed a cohesive brand identity that reflects Divine Emergence Values.
-
The result: A brand system that feels elevated yet accessible, with a signature look that translates seamlessly across web and social media platforms.
Website and user experience:
-
The new Divine Emergence website was designed to guide users from discovery to trust to action. Every section was structured to support the brand’s mission while optimizing usability across desktop and mobile.
-
I applied neuromarketing principles throughout to increase time-on-page and guide users toward booking.
Neuromarketing:
-
I incorporated design principles such as visual hierarchy, color psychology, and emotional resonance to create a digital experience that feels intuitive, engaging, and memorable.
-
These choices where made to build trust, guide action, and leave a strong impression.
Final Presentation:
This is the final presentation for my college class in neuro-marketing for media communications.
-
Unify the brand with a modern feminine identity that balances spirituality and professionalism.
-
Design an intuitive, conversion-focused website that guides visitors from inspiration → information → booking in three clicks or fewer.
-
Embed neuromarketing principles—color psychology, visual hierarchy, and persuasive copy—to boost time-on-page and prompt action.
-
Create a scalable system (guidelines, templates, social assets) so every future touchpoint feels unmistakably Divine Emergence.
-
To lay a strong foundation, I began with a deep-dive discovery process. Through conversations with the owner, competitor analysis, and research into the target audience’s values and behaviors, I defined a clear direction for the brand.
-
We identified a sweet spot: a brand that felt feminine but grounded, spiritual but strategic, and accessible to both first-time clients and those already familiar with healing work
Brand Identity Design:
.png)
-
With a clear brand direction in place, I developed a cohesive brand identity that reflects Divine Emergence’s core values.
-
The result: a brand system that feels elevated yet accessible, with a signature look that translates seamlessly across web and social media platforms.
Website Design:
Divine Emergence
40%
Increase in website traffic through social media posting.
The Challenge:
Website Design & User Experience
-
The new Divine Emergence website was designed to guide users from discovery to trust to action. Every section was structured to support the brand’s mission while optimizing usability across desktop and mobile.
-
I applied neuromarketing principles throughout to increase time-on-page and guide users toward booking.
-
Beyond aesthetics, every design decision was backed by human behavior insights. I incorporated neuromarketing principles—like visual hierarchy, color psychology, and emotional resonance—to create a digital experience that feels intuitive, engaging, and memorable.
-
These choices weren’t just about looking good—they were about building trust, guiding action, and leaving an impression.
Desktop & Mobile:
Experience the live website bellow.
Final Presentation:
This is the final presentation for my college class in neuro-marketing for media communications.
Inconsistent visuals – colors, and typography diluted credibility.
Scattered user journey – visitors bounced between social posts, calendly and two other Wix landing pages, and DM bookings with no cohesive flow.
Low engagement metrics – session duration averaged < 30 sec and bookings were almost entirely word-of-mouth.
No brand guidelines – each new asset started from scratch, costing time and eroding recognition.
Objectives:
Discoveries & Strategies:
Neuro-Marketing:
Website Design:
Divine Emergece
Website Design:
Divine Emergece
I Take You from Chaos to Content
I Take You from Chaos to Content
Increase in website traffic through social media posting.
40%
The Challenge:
Inconsistent visuals – colors, and typography diluted credibility.
Scattered user journey – visitors bounced between social posts, calendly and two other Wix landing pages, and DM bookings with no cohesive flow.
Low engagement metrics – session duration averaged < 30 sec and bookings were almost entirely word-of-mouth.
No brand guidelines – each new asset started from scratch, costing time and eroding recognition.
Objectives:
-
Unify the brand with a modern feminine identity that balances spirituality and professionalism.
-
Design an intuitive, conversion-focused website that guides visitors from inspiration → information → booking in three clicks or fewer.
-
Embed neuromarketing principles—color psychology, visual hierarchy, and persuasive copy—to boost time-on-page and prompt action.
-
Create a scalable system (guidelines, templates, social assets) so every future touchpoint feels unmistakably Divine Emergence.
Discoveries & Strategies:
-
To lay a strong foundation, I began with a deep-dive discovery process. Through conversations with the owner, competitor analysis, and research into the target audience’s values and behaviors, I defined a clear direction for the brand.
-
We identified a sweet spot: a brand that felt feminine but grounded, spiritual but strategic, and accessible to both first-time clients and those already familiar with healing work
Discoveries & Strategies:
-
To lay a strong foundation, I began with a deep-dive discovery process. Through conversations with the owner, competitor analysis, and research into the target audience’s values and behaviors, I defined a clear direction for the brand.
-
We identified a sweet spot: a brand that felt feminine but grounded, spiritual but strategic, and accessible to both first-time clients and those already familiar with healing work
40%
Increase in website traffic through social media posting.
Brand Identity Design:
-
With a clear brand direction in place, I developed a cohesive brand identity that reflects Divine Emergence’s core values.
-
The result: a brand system that feels elevated yet accessible, with a signature look that translates seamlessly across web and social media platforms.
Website Design & User Experience
-
The new Divine Emergence website was designed to guide users from discovery to trust to action. Every section was structured to support the brand’s mission while optimizing usability across desktop and mobile.
-
-
I applied neuromarketing principles throughout to increase time-on-page and guide users toward booking.
Neuro-Marketing:
-
Beyond aesthetics, every design decision was backed by human behavior insights. I incorporated neuromarketing principles—like visual hierarchy, color psychology, and emotional resonance—to create a digital experience that feels intuitive, engaging, and memorable.
-
These choices weren’t just about looking good—they were about building trust, guiding action, and leaving an impression.
Final Presentation:
This is the final presentation for my college class in neuro-marketing for media communications.