Website Design: Divine Emergece
Objectives:
-
Unify the brand with a modern feminine identity that balances spirituality and professionalism.
-
Design an intuitive, conversion-focused website that guides visitors from inspiration → information → booking in three clicks or fewer.
-
Embed neuromarketing principles—color psychology, visual hierarchy, and persuasive copy—to boost time-on-page and prompt action.
-
Create a scalable system (guidelines, templates, social assets) so every future touchpoint feels unmistakably Divine Emergence.
Discoveries & Strategies:
-
To lay a strong foundation, I began with a deep-dive discovery process. Through conversations with the owner, competitor analysis, and research into the target audience’s values and behaviors, I defined a clear direction for the brand.
-
We identified a sweet spot: a brand that felt feminine but grounded, spiritual but strategic, and accessible to both first-time clients and those already familiar with healing work
Inconsistent visuals – colors, and typography diluted credibility.
Scattered user journey – visitors bounced between social posts, calendly and two other Wix landing pages, and DM bookings with no cohesive flow.
Low engagement metrics – session duration averaged < 30 sec and bookings were almost entirely word-of-mouth.
No brand guidelines – each new asset started from scratch, costing time and eroding recognition.
Brand Identity Design:
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Bringing the Brand to Life: Visual Identity
-
With a clear brand direction in place, I developed a cohesive visual identity that reflects Divine Emergence’s core values—clarity, confidence, and transformation. The design balances softness and professionalism, using color, typography, and space to guide emotional response and reinforce trust.
-
The result: a brand system that feels elevated yet accessible, with a signature look that translates seamlessly across web and social media platforms.
Website Design & User Experience
Designing a Seamless and Soulful User Experience
-
The new Divine Emergence website was designed to guide users through a clear, intentional journey—from discovery to trust to action. Every section was strategically structured to support the brand’s mission while optimizing usability across desktop and mobile.
-
I applied neuromarketing principles throughout—using visual hierarchy, consistent messaging, and emotionally resonant design to increase time-on-page and guide users toward booking.
Neuro-Marketing:
Applying Neuroscience to Design for Deeper Impact
-
Beyond aesthetics, every design decision was backed by human behavior insights. I incorporated neuromarketing principles—like visual hierarchy, color psychology, and emotional resonance—to create a digital experience that feels intuitive, engaging, and memorable.
-
These choices weren’t just about looking good—they were about building trust, guiding action, and leaving an impression.
Desktop & Mobile:
Instant impact through color, confident typography, and a strong value proposition.
Final Presentation:
This is the final presentation for my college class in neuro-marketing for media communications.
Website Design:
Divine Emergence
40%
Increase in website traffic through social media posting.
The Challenge:
Website Design:
Divine Emergece
Website Design:
Divine Emergece
40%
Increase in website traffic through social media posting.
The Challenge
Inconsistent visuals – colors, and typography diluted credibility.
Scattered user journey – visitors bounced between social posts, calendly and two other Wix landing pages, and DM bookings with no cohesive flow.
Low engagement metrics – session duration averaged < 30 sec and bookings were almost entirely word-of-mouth.
No brand guidelines – each new asset started from scratch, costing time and eroding recognition.
Objectives
-
Unify the brand with a modern feminine identity that balances spirituality and professionalism.
-
Design an intuitive, conversion-focused website that guides visitors from inspiration → information → booking in three clicks or fewer.
-
Embed neuromarketing principles—color psychology, visual hierarchy, and persuasive copy—to boost time-on-page and prompt action.
-
Create a scalable system (guidelines, templates, social assets) so every future touchpoint feels unmistakably Divine Emergence.
Brand Identity Design:
Bringing the Brand to Life: Visual Identity
-
With a clear brand direction in place, I developed a cohesive visual identity that reflects Divine Emergence’s core values—clarity, confidence, and transformation. The design balances softness and professionalism, using color, typography, and space to guide emotional response and reinforce trust.
-
The result: a brand system that feels elevated yet accessible, with a signature look that translates seamlessly across web and social media platforms.
The Challenge:
Inconsistent visuals – colors, and typography diluted credibility.
Scattered user journey – visitors bounced between social posts, calendly and two other Wix landing pages, and DM bookings with no cohesive flow.
Low engagement metrics – session duration averaged < 30 sec and bookings were almost entirely word-of-mouth.
No brand guidelines – each new asset started from scratch, costing time and eroding recognition.
Objectives:
-
Unify the brand with a modern feminine identity that balances spirituality and professionalism.
-
Design an intuitive, conversion-focused website that guides visitors from inspiration → information → booking in three clicks or fewer.
-
Embed neuromarketing principles—color psychology, visual hierarchy, and persuasive copy—to boost time-on-page and prompt action.
-
Create a scalable system (guidelines, templates, social assets) so every future touchpoint feels unmistakably Divine Emergence.
Discoveries & Strategies:
Clarifying the Vision Before Crafting the Brand
-
To lay a strong foundation, I began with a deep-dive discovery process. Through conversations with the owner, competitor analysis, and research into the target audience’s values and behaviors, I defined a clear direction for the brand.
-
We identified a sweet spot: a brand that felt feminine but grounded, spiritual but strategic, and accessible to both first-time clients and those already familiar with healing work
Clarifying the Vision Before Crafting the Brand
Discoveries & Strategies:
-
To lay a strong foundation, I began with a deep-dive discovery process. Through conversations with the owner, competitor analysis, and research into the target audience’s values and behaviors, I defined a clear direction for the brand.
-
We identified a sweet spot: a brand that felt feminine but grounded, spiritual but strategic, and accessible to both first-time clients and those already familiar with healing work
Discoveries & Strategies:
-
To lay a strong foundation, I began with a deep-dive discovery process. Through conversations with the owner, competitor analysis, and research into the target audience’s values and behaviors, I defined a clear direction for the brand.
-
We identified a sweet spot: a brand that felt feminine but grounded, spiritual but strategic, and accessible to both first-time clients and those already familiar with healing work
Brand Identity Design:
Bringing the Brand to Life: Visual Identity
-
With a clear brand direction in place, I developed a cohesive visual identity that reflects Divine Emergence’s core values—clarity, confidence, and transformation. The design balances softness and professionalism, using color, typography, and space to guide emotional response and reinforce trust.
-
The result: a brand system that feels elevated yet accessible, with a signature look that translates seamlessly across web and social media platforms.
Website Design & User Experience
Designing a Seamless and Soulful User Experience
-
The new Divine Emergence website was designed to guide users through a clear, intentional journey—from discovery to trust to action. Every section was strategically structured to support the brand’s mission while optimizing usability across desktop and mobile.
-
I applied neuromarketing principles throughout—using visual hierarchy, consistent messaging, and emotionally resonant design to increase time-on-page and guide users toward booking.
Website Design & User Experience
Designing a Seamless and Soulful User Experience
-
The new Divine Emergence website was designed to guide users through a clear, intentional journey—from discovery to trust to action. Every section was strategically structured to support the brand’s mission while optimizing usability across desktop and mobile.
-
I applied neuromarketing principles throughout—using visual hierarchy, consistent messaging, and emotionally resonant design to increase time-on-page and guide users toward booking.
Neuro-Marketing:
Applying Neuroscience to Design for Deeper Impact
-
Beyond aesthetics, every design decision was backed by human behavior insights. I incorporated neuromarketing principles—like visual hierarchy, color psychology, and emotional resonance—to create a digital experience that feels intuitive, engaging, and memorable.
-
These choices weren’t just about looking good—they were about building trust, guiding action, and leaving an impression.
Neuro-Marketing:
Applying Neuroscience to Design for Deeper Impact
-
Beyond aesthetics, every design decision was backed by human behavior insights. I incorporated neuromarketing principles—like visual hierarchy, color psychology, and emotional resonance—to create a digital experience that feels intuitive, engaging, and memorable.
-
These choices weren’t just about looking good—they were about building trust, guiding action, and leaving an impression.
Final Presentation:
This is the final presentation for my college class in neuro-marketing for media communications.
Final Presentation:
This is the final presentation for my college class in neuro-marketing for media communications.
Increase in website traffic through social media posting.
40%
I Take You from Chaos to Content
I Take You from Chaos to Content