Website Design &
Brand Strategy:
Integrated Bodywork of Texas
Creative Strategy and Process:
Project Description & Goals:
-
Create a user-friendly website with a prominent appointment booking feature.
-
Develop a cohesive visual identity across all platforms by using a consistent brand colors, typography, and brand voice.
-
Revitalize the Facebook page to engage with the community effectively by promoting new services and promotions.
-
Design pamphlets and service ads that educate and attract clients.
-
Conducted stakeholder interviews to understand IBT's mission and client needs.
-
Analyzed competitor websites and marketing materials to identify industry standards and opportunities for differentiation.
-
Developed user personas to guide design decisions, focusing on clients seeking pain relief and relaxation.
-
Emphasize the therapeutic benefits of massage in all communications.
-
Highlight the ease of booking appointments online.
-
Use calming color palettes and imagery to reflect the spa's ambiance.
Results:
-
Increased Online Bookings: Streamlined website led to a significant uptick in appointment scheduling.
-
Enhanced Brand Recognition: Consistent branding across all platforms improved client recall and trust.
-
Improved Client Engagement: Active social media presence fostered a stronger connection with the community.
-
Positive Feedback: Clients appreciated the informative pamphlets and found the booking process more convenient.
Logo
The Brand:
Color Palette
Imagery
Typography
Website Key Features:
-
Homepage: Introduced a welcoming hero section with the tagline "Recover with every massage" and a clear call-to-action button for booking appointments.
-
Navigation: Simplified menu options for easy access to services, about, and contact pages.
-
Responsive Design: Ensured optimal viewing on both desktop and mobile devices.
-
Content: Provided detailed descriptions of services, therapist bios, and client testimonials.
Marketing and Branding Strategies:
-
Used google keyword search.
-
Updated the google maps profile for client outreach and increased visibility.
-
Detailed aftercare tips and frequently asked questions on brochure.
-
Used branding elements to reinforce brand identity.
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-
Designed eye-catching advertisements promoting treatments
-
Used email marketing targeted at clients that had not visited in 6 months.
SEO Mareting
Email Marketing
Google Marketing
Results:
-
Increased Online Bookings by 50%: Streamlined website led to a significant uptick in appointment scheduling.
-
Enhanced Brand Recognition: Consistent branding across all platforms improved client recall and trust.
-
Improved Client Engagement: Active social media presence fostered a stronger connection with the community.
-
Positive Feedback: Clients appreciated the informative pamphlets and found the booking process more convenient.
Skills Used & Learned:
Facebook Marketing
Go Daddy
Keyword Search
The "About Me Page" on the website included personal values to connect clients.
50%
Website traffic increase
within the first month.
50%
Website traffic increase within the first month.
Website Design | Brand Strategy:
Integrated Bodywork of Texas
The "About Me Page" on the website included personal values to connect clients.
Project Description & Goals:
-
Create a user-friendly website with a prominent appointment booking feature.
-
Develop a cohesive visual identity across all platforms by using a consistent brand colors, typography, and brand voice.
-
Revitalize the Facebook page to engage with the community effectively by promoting new services and promotions.
-
Design pamphlets and service ads that educate and attract clients.
Website Design | Brand Strategy:
Integrated Bodywork of Texas
50%
Website traffic increase within the first month.
The "About Me Page" on the website included personal values to connect clients.
Project Description & Goals:
-
Create a user-friendly website with a prominent appointment booking feature.
-
Develop a cohesive visual identity across all platforms by using a consistent brand colors, typography, and brand voice.
-
Revitalize the Facebook page to engage with the community effectively by promoting new services and promotions.
-
Design pamphlets and service ads that educate and attract clients.
Creative Strategy and Process:
-
Conducted stakeholder interviews to understand IBT's mission and client needs.
-
Analyzed competitor websites and marketing materials to identify industry standards and opportunities for differentiation.
-
Developed user personas to guide design decisions, focusing on clients seeking pain relief and relaxation.
-
Emphasize the therapeutic benefits of massage in all communications.
-
Highlight the ease of booking appointments online.
-
Use calming color palettes and imagery to reflect the spa's ambiance.
Results:
-
Increased Online Bookings: Streamlined website led to a significant uptick in appointment scheduling.
-
Enhanced Brand Recognition: Consistent branding across all platforms improved client recall and trust.
-
Improved Client Engagement: Active social media presence fostered a stronger connection with the community.
-
Positive Feedback: Clients appreciated the informative pamphlets and found the booking process more convenient.
Creative Strategy and Process:
-
Conducted stakeholder interviews to understand IBT's mission and client needs.
-
Analyzed competitor websites and marketing materials to identify industry standards and opportunities for differentiation.
-
Developed user personas to guide design decisions, focusing on clients seeking pain relief and relaxation.
-
Emphasize the therapeutic benefits of massage in all communications.
-
Highlight the ease of booking appointments online.
-
Use calming color palettes and imagery to reflect the spa's ambiance.
Results:
-
Increased Online Bookings: Streamlined website led to a significant uptick in appointment scheduling.
-
Enhanced Brand Recognition: Consistent branding across all platforms improved client recall and trust.
-
Improved Client Engagement: Active social media presence fostered a stronger connection with the community.
-
Positive Feedback: Clients appreciated the informative pamphlets and found the booking process more convenient.
The Brand:
Logo
Color Palette
Typography
Imagery
The Brand:
Logo
Color Palette
Typography
Imagery
Website Key Features:
-
Homepage: Introduced a welcoming hero section with the tagline "Recover with every massage" and a clear call-to-action button for booking appointments.
-
Navigation: Simplified menu options for easy access to services, about, and contact pages.
-
Responsive Design: Ensured optimal viewing on both desktop and mobile devices.
-
Content: Provided detailed descriptions of services, therapist bios, and client testimonials.
Website Key Features:
-
Homepage: Introduced a welcoming hero section with the tagline "Recover with every massage" and a clear call-to-action button for booking appointments.
-
Navigation: Simplified menu options for easy access to services, about, and contact pages.
-
Responsive Design: Ensured optimal viewing on both desktop and mobile devices.
-
Content: Provided detailed descriptions of services, therapist bios, and client testimonials.
-
Detailed aftercare tips and frequently asked questions on brochure.
-
Used branding elements to reinforce brand identity.
-
Designed eye-catching advertisements promoting treatments
-
Used email marketing targeted at clients that had not visited in 6 months.
-
Used google keyword search.
-
Updated the google maps profile for client outreach and increased visibility.
Marketing and Branding Strategies:
-
Detailed aftercare tips and frequently asked questions on brochure.
-
Used branding elements to reinforce brand identity.
-
Designed eye-catching advertisements promoting treatments
-
Used email marketing targeted at clients that had not visited in 6 months.
Marketing and Branding Strategies:
-
Used google keyword search.
-
Updated the google maps profile for client outreach and increased visibility.
Skills Used & Learned
Google Marketing
SEO Mareting
Keyword Search
Email Marketing
Go Daddy
Facebook Marketing
Skills Used & Learned
SEO Mareting
Email Marketing
Facebook Marketing
Google Marketing
Keyword Search
Go Daddy
Results:
-
Increased Online Bookings by 50%: Streamlined website led to a significant uptick in appointment scheduling.
-
Enhanced Brand Recognition: Consistent branding across all platforms improved client recall and trust.
-
Improved Client Engagement: Active social media presence fostered a stronger connection with the community.
-
Positive Feedback: Clients appreciated the informative pamphlets and found the booking process more convenient.
Results:
-
Increased Online Bookings by 50%: Streamlined website led to a significant uptick in appointment scheduling.
-
Enhanced Brand Recognition: Consistent branding across all platforms improved client recall and trust.
-
Improved Client Engagement: Active social media presence fostered a stronger connection with the community.
-
Positive Feedback: Clients appreciated the informative pamphlets and found the booking process more convenient.
I Take You from Chaos to Content
I Take You from Chaos to Content