Website Design &
Brand Strategy:
Integrated Bodywork of Texas
The "About Me Page" on the website included personal values to connect clients.
50%
Website traffic increase
within the first month.
Project Description & Goals:
SEO Mareting
Email Marketing
Google Marketing
Results:
-
Increased Online Bookings by 50% within the first month of website re-launch.
-
Enhanced Brand Recognition and improved client trust through customized client gift cards.
-
Improved Client Engagement through active SMS and email marketing.
-
Clients appreciated the convenience of the booking process and customized gift cards.
Skills Used & Learned:
Facebook Marketing
Go Daddy
Keyword Search
Website Key Features:
-
Homepage: Introduced a welcoming hero section with the tagline "Recover with every massage" and a clear call-to-action button for booking appointments.
-
Navigation: Simplified menu options for easy access to services, about, and contact pages.
-
Responsive Design: Ensured optimal viewing on both desktop and mobile devices.
-
Content: Provided detailed descriptions of services, therapist bios, and client testimonials.
Marketing and Branding Strategies:
-
Create a user-friendly website with an easy to navigate appointment booking feature.
-
Develop a cohesive brand identity across all platforms.
-
Revitalize the Facebook page by promoting new services and promotions.
-
Design pamphlets and service ads that educate and attract clients.
Creative Strategy and Process:
-
Conducted a mini interview to understand IBT's mission and client needs.
-
Analyzed competitor websites and marketing strategies to identify industry standards and opportunities to stand out.
-
Developed a user persona to guide design decisions, focusing on clients seeking pain relief and relaxation.
-
Emphasize the therapeutic benefits of massage in all communications.
-
Highlight the ease of booking appointments online.
-
Use calming color palettes and imagery to reflect the spa's ambiance.
Logo
The Brand:
Color Palette
Imagery
Typography
-
Used google keyword search.
-
Updated the google maps profile for client outreach and increased visibility.
-
Detailed aftercare tips and frequently asked questions on brochure.
-
Used branding elements to reinforce brand identity.
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-
Designed eye-catching advertisements promoting treatments
-
Used email marketing targeted at clients that had not visited in 6 months.
Website Design | Brand Strategy:
Integrated Bodywork of Texas
50%
Website traffic increase within the first month.
The "About Me Page" on the website included personal values to connect clients.
Project Description & Goals:
-
Create a user-friendly website with an easy to navigate appointment booking feature.
-
Develop a cohesive brand identity across all platforms.
-
Revitalize the Facebook page by promoting new services and promotions.
-
Design pamphlets and service ads that educate and attract clients.
Website Design | Brand Strategy:
Integrated Bodywork of Texas
50%
Website traffic increase within the first month.
The "About Me Page" on the website included personal values to connect clients.
Project Description & Goals:
-
Create a user-friendly website with an easy to navigate appointment booking feature.
-
Develop a cohesive brand identity across all platforms.
-
Revitalize the Facebook page by promoting new services and promotions.
-
Design pamphlets and service ads that educate and attract clients.
Creative Strategy and Process:
-
Conducted a mini interview to understand IBT's mission and client needs.
-
Analyzed competitor websites and marketing strategies to identify industry standards and opportunities to stand out.
-
Developed a user persona to guide design decisions, focusing on clients seeking pain relief and relaxation.
-
Emphasize the therapeutic benefits of massage in all communications.
-
Highlight the ease of booking appointments online.
-
Use calming color palettes and imagery to reflect the spa's ambiance.
Creative Strategy and Process:
-
Conducted a mini interview to understand IBT's mission and client needs.
-
Analyzed competitor websites and marketing strategies to identify industry standards and opportunities to stand out.
-
Developed a user persona to guide design decisions, focusing on clients seeking pain relief and relaxation.
-
Emphasize the therapeutic benefits of massage in all communications.
-
Highlight the ease of booking appointments online.
-
Use calming color palettes and imagery to reflect the spa's ambiance.
The Brand:
Logo
Color Palette
Typography
Imagery
The Brand:
Logo
Color Palette
Typography
Imagery
Website Key Features:
-
Homepage: Introduced a welcoming hero section with the tagline "Recover with every massage" and a clear call-to-action button for booking appointments.
-
Navigation: Simplified menu options for easy access to services, about, and contact pages.
-
Responsive Design: Ensured optimal viewing on both desktop and mobile devices.
-
Content: Provided detailed descriptions of services, therapist bios, and client testimonials.
Website Key Features:
-
Homepage: Introduced a welcoming hero section with the tagline "Recover with every massage" and a clear call-to-action button for booking appointments.
-
Navigation: Simplified menu options for easy access to services, about, and contact pages.
-
Responsive Design: Ensured optimal viewing on both desktop and mobile devices.
-
Content: Provided detailed descriptions of services, therapist bios, and client testimonials.
-
Aftercare tips and frequently asked questions.
-
Emphasis on design elements reinforcing brand identity.
-
Eye-catching treatment advertisements.
-
Email marketing for clients visits longer than 6 months
-
Google keyword search.
-
Google business suite SEO for visibility.
Marketing and Branding Strategies:
-
Detailed aftercare tips and frequently asked questions on brochure.
-
Used branding elements to reinforce brand identity.
-
Designed eye-catching advertisements promoting treatments
-
Used email marketing targeted at clients that had not visited in 6 months.
Marketing and Branding Strategies:
-
Used google keyword search.
-
Updated the google maps profile for client outreach and increased visibility.
Skills Used & Learned
Google Marketing
SEO Mareting
Keyword Search
Email Marketing
Go Daddy
Facebook Marketing
Skills Used & Learned
SEO Mareting
Email Marketing
Facebook Marketing
Google Marketing
Keyword Search
Go Daddy
Results:
-
Increased Online Bookings by 50% within the first month of website re-launch.
-
Enhanced Brand Recognition and improved client trust through customized client gift cards.
-
Improved Client Engagement through active SMS and email marketing.
-
Clients appreciated the convenience of the booking process and customized gift cards.
Results:
-
Increased Online Bookings by 50% within the first month of website re-launch.
-
Enhanced Brand Recognition and improved client trust through customized client gift cards.
-
Improved Client Engagement through active SMS and email marketing.
-
Clients appreciated the convenience of the booking process and customized gift cards.
I Take You from Chaos to Content
I Take You from Chaos to Content